A month-long social media campaign #MyPurplePassionStory was culminated with a video on KKR’s social walls recently. The video captured the fans from all across the world who posted their pictures in KKR merchandise as a gesture of gratitude.

Some of the fans also narrated their stories by submitting a number of memorable events from the last 12 years. The campaign was initially supported by many KKR players with their heartfelt messages.






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#MyPurplePassionStory takes over the hearts of KKR fans! 🥰 Team #KKR thanks all the Purple Army fans for showing their love and sharing their stories 💜 Get your official KKR merchandise from shop.kkr.in and join the legion! 👕 #KKRMerchandise #KorboLorboJeetbo #KKR #merchandise #purplelove #cricket #IPL

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