Kolkata Knight Riders has become the most popular team of the Vivo Indian Premier League’s 12-year history, according to the The Cricket Monthly last week. Be it the television viewership, marketing initiatives, fans loyalty or the brand strategies, the franchise has gained the reputation of being Numero Uno in all the sections. One of the biggest factors has also been the victories in 2012 and 2014. KKR’s popularity has also been attributed to the presence of its owners Shah Rukh Khan and Juhi Chawla Mehta KKR has recently released a video capturing the fans of Kolkata to thank them for their continuous support for making the team that it is today.
Mr. Venky Mysore, CEO, KKR has also paid a tribute to the fans by posting a heartfelt message on twitter.
