After seeing Andre Russell, Nitish Rana and Nikhil Naik in stylish t-shirts for a merchandise campaign #BornToBat, a number of Kolkata Knight Riders shared videos and heartfelt messages to participate. KKR released a video as a gratitude to its fans that captured video bytes with messages like ‘I am born to bat’, ’22-yards is my home’ and ‘I dream to play for KKR’.