KKR fans paint it purple with #MyPurplePassionStory

A month-long social media campaign #MyPurplePassionStory was culminated with a video on KKR’s social walls recently. The video captured the fans from all across the world who posted their pictures in KKR merchandise as a gesture of gratitude.

Some of the fans also narrated their stories by submitting a number of memorable events from the last 12 years. The campaign was initially supported by many KKR players with their heartfelt messages.