Workout and stay fit
To showcase the co-branded merchandise, KKR posted a picture of Andre Russell sprinting and sweating it out in a bright and colourful purple & black camouflage singlet. The objective of the creative was to inspire the fans to dress up like Dre Russ or one of their favourite Knights while working out in a gym or outdoor.
Last year after his exploits on the ground lot of fans wondered, how Dre Russ gets his strength. Perhaps, with KKR’s training wear, Russell worked in his room post-midnight, as he often reveals!